The Rise and Fall of Nike Shox: What Happened?

** Detta var en sådan sko som “alla pratade om”, och som fick jättemycket uppmärksamhet.
Dessa släpptes samtidigt som Öresundsbron var klar, så nu behövde jag inte ta båten över till Danmark för att få tag på ett par, man kunde snabbt och enkelt ta bilen eller tåget över och shoppa, så jag ansåg att dessa var relativt jättelätta att få tag på, men ändå så var jag den enda som hade dem.
Visst, jag fick inte tag på skorna som jag ville ha, dvs Basketskorna, de som fanns där var de silvriga runner-skorna.
Men jag köpte dem för att jag ville testa tekniken.
Och jag minns så väl att alla ville veta hur det kändes med ett par skor som hade “stötdämpare” istället för en luftkudde.
Folk trodde ju seriöst att man kunde hoppa högre med dessa skor som hade stötdämpare.

Och vad jag minns, så var de inte särskilt sköna.. inget speciellt alls.
Jag tror nästan att de kändes lite hårda.. jag minns inte, det är 20 år sedan..

Men trots det så köpte jag ännu ett par sen när de kom till Stadium (eller kanske Intersport) också.
Det var visserligen den efterlängtade basketmodellen, men jag tror att jag använde dem väldigt lite, det dröjde nog några år innan de släpptes efter de låga silvriga.

 

History of Nike Shox Technology

Nike SHOX BB4 ‘Raptors’

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A Brief History of the Nike Shox Line

 

 

A Brief History of the Nike Shox Line

The idea of mechanical cushioning was first explored by Bruce Kilgore, the designer of the Air Force 1, way back in 1984. However, it took over 10 years for Nike Shox to come to fruition.

Back in the mid-’80s, biomechanical experiments with the goal of optimizing energy return became the focus of several Nike designers and engineers. According to Nike, they added steel springs to a running shoe’s midsole to see if it would improve running economy, and a year later they tried a multi-layer leaf-spring heel unit.

Throughout the 1980s, Nike continued experimenting with different hinges and mechanical columns, until finally, in 1997, the solution of twin plates with foam columns became Nike Shox.

The sneakers hit the retail market in big numbers by 2000 and ushered in several different builds that used the foam columns. You may remember the Nike ads from the time, which featured Gary Payton, Vince Carter, and that classic boing.


1984

 

brief history nike shox
Decades before Shox was released in commercial footwear, the project started with this contraption engineered by Bruce Kilgore.

2000

Nike shox r4 2000
The first Shox product, the R4, hit shelves in 2000.

 

 

nike shox bb4 sketch eric avar
The first Shox basketball shoe, the Shox BB4, was designed by Eric Avar. This is an original sketch of the shoe.

2002

nike shox stunner 2002 aaron cooper
The Shox Stunner was designed by Aaron Cooper and worn by the 2002 NCAA tournament winners.

2003

Nike Shox TL 2003
Nike Shox TL — it was a beast, and heavy like one.

2004

 

nike shox glamour 2004 serena williams
This Nike Shox Glamour was made in 2004 for Serena Williams to wear during play in Flushing — she styled it with an unforgettable over-the-calf boot cover for warm-ups.
serena williams shox
NEW YORK – AUGUST 27: Tennis star Serena Williams shows off Nike Shox Boots from her Serena nyc 2004 collection at Niketown August 27, 2004 in New York City. (Photo by Getty Images for Nike)
serena williams shox 2
(Photo by Getty Images for Nike)
Nike shox VC II 2004
An unreleased colorway of 2004’s Shox VC II.

2014

Nike Shox TLX mid SP 2014
Nike Sportswear released this eye-grabbing edition of the Nike Shox TLX Mid SP in 2014.

2017-2018

nike shox gravity 8
The Nike Shox Gravity is a brand new build of Shox technology for the new generation.

After the Shox line fanned out to include builds for basketball, running, and tennis, the shoes were everywhere. In Europe the line is still pursued by collectors, and you can see people rocking Shox nearly every day in the New York subway.

Now, Nike’s Shox system is back for 2018 with the Shox Gravity. 25 different variations on the new sneaker will release during 2018, but Nike has not announced any pricing information yet.

nike shox gravity 9

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