Foton från tidslinjenWe listened. And we learned. While never our intent, we understand the picture of the man on the packaging elicits images of servitude, and also, in the US, the word “Uncle” was at times a pejorative title for Black men.
We will change our name to Ben’s Original™, as well as remove the image on our packaging to create more inclusive branding. This change signals our ambition to create a more inclusive future while maintaining our commitment to producing the world’s best rice.
We are not just changing our name and image on the package, but also taking action to enhance inclusion and equity and that comes with a new brand purpose to create opportunities that offer everyone a seat at the table.
Learn more about the actions we’re taking. [announcement.unclebens.com/] ... See MoreSee Less
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