Då tog jag mina OG (colorways) av Air Jordan 3 denna gången =)
Skorna som är underskattade rent allmänt.
Och då bortser vi helt ifrån att det är skorna som räddade Nike och hela Jordan Brand.
Bortsett från det och de ikoniska bilder på Michael Jordan med skorna på sig så är det nästan alltid sköna skor, oavsett material.
Jag har aldrig förstått att på den tiden som de bara kostade lite mer än ett par Nike Air Force 1, så valde folk Air Force 1 istället..
Och att folk hyllar Air Jordan 4 som de påstår är en förbättrad version av Air Jordan 3, när Air Jordan 4 främst är obekväma!
Jag brukar rekommendera Air Jordan 3 till ”vuxna män” som vill bära sneakers till vardags, till jobb, och som inte vill ha obekväma Nike Air Force 1 på sig.
Storyn om Air Jordan 3, att Michael Jordan ville lämna Nike för att han var så besviken på Air Jordan 2.
Att Tinker Hatfield visade Michael Jordan ett par då blivande Air Jordan 3 med Elephant print som fick MJ att bli helt kär i skorna, osv osv osv, det kommer en massa videos om storyn kring Air Jordan 3 i slutet av inlägget.
Air Jordan III släpptes för första gången 1988 och de var de första Air Jordan som designades av den legendariska Tinker Hatfield.
Han gjorde sig av med ”Wings” loggan och debuterade Jumpman loggan för första gången.
De var också de första Air Jordans som hade en synlig AIR sula osv osv osv, som sagt, allt det kommer det videos om i botten.
Och sen då hela Mars Blackmon reklamerna =)
1988 så släpptes det 4 par Air Jordan III, dessa och i denna ordningen som jag kommer att visa er mina skor i nedan.
Dessa skor behövde inte vänta i 10 år innan de släpptes som Retros som de flesta andra Air Jordan modeller, utan dessa kom som Retro redan 1994
Som vanligt så klickar ni på modellnamnet så kommer ni till StockX där ni kan köpa skorna till er själva.
** Air Jordan III Retro ’White Cement Reimagined” – 2023
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Ja som sagt så hade jag hellre haft ett helt vanligt Retro OG släpp som är precis som 1988 paret.
Men dessa är bra nog =)
Men… Tyvärr så stör det mig att jag betalade resell för dem..
Men men, sköna skor, snygga skor.
Jag har ett bra inlägg om just dessa Air Jordan III White Cement här
** Air Jordan III Retro OG ’Black Cement’ – 2018
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Köp inte dessa via StockX nu!
De kommer att släppas i väldigt stort antal nu till hösten eller nästa år!
Trots detta som mer eller mindre redan är bekräftat så begär de nästan 700 euro för min storlek ändå hos StockX, det är de INTE värda!
Även om dessa från 2018 är oväntat bra med mjukt läder osv.
Som sagt, jag har ännu inte stött på några obekväma Air Jordan 3.
Ja de är lite trånga över lilltårna som Air Jordan 4, men det är bara vi med breda fötter som märker av detta.
** Air Jordan III Retro OG ’Fire Red’ – 2022
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Mitt främsta minne/känla kring dessa skor var att de var överraskande bra och sköna, och det kändes verkligen bra när jag unboxade dem fortfarande väldigt trasig och kunde knappt gå då ens.
Så första bilden jag tog med dessa tog jag inomhus just för att jag kunde bara gå några steg då.
Bra skor, sköna skor, snygga skor, dessa tycker jag om mycket.
Jag var hemma på min första permission alltså.
Och där VERKLIGEN ansträngde jag mig för att fejka att jag mådde okej!
Jag verkligen ser och hör detta.
Jag antar att ingen annan ser eller hör det förutom på mitt utseende då, jag menar rörelser osv.
Det där var verkligen ”Fake it untill you make it” för att inte göra en dålig video.
Riktigt bra skor som är underligt underskattade om man ska gå efter StockX priserna.
Unboxing : Air Jordan 3 OG Retro ”Fire Red” 2022 – DN3707-160
** Air Jordan III Retro OG ’True Blue’ – 2016
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Jag som verkligen tycker om blått men konstigt nog inte gillar blåa skor oftast (älskar röda skor men hatar röda bilar), jag gillar verkligen dessa!
De är riktigt bra och vardagssnygga!
Jag tänkte köpa dem som släpptes nu för ett tag sedan, men mina är snyggare och fortfarande i bra skick även om jag har sett dem som ”sköna beaters” sedan dag 1.
Här är de väldigt snarliknande ”Wizards” som jag kan tänka mig köpa för rätt pris
Så där hade ni 4 av de enda 4 OG Colorways som släpptes 1988
Nu några videos om Air Jordan 3 allmänt
AIR JORDAN 3 HISTORY: The shoe that REALLY saved Nike
Air Jordan 3 | The Legend Behind The Jordan Shoe That Saved Nike
NIKE AIR JORDAN 3 OG history, review, comparison, and thoughts #airjordan
HISTORY OF THE AIR JORDAN 3
Air Jordan 3: The Definitive History of Nike’s Most Influential Sneaker
Air Jordan 3 Commercial ”Cover”
Air Jordan III Commercial – Spike Lee ”DO YOU KNOW”
Spike Lee: My First Big Break
History of Jordan 3 in 23 Facts! Plus Sizing, Fit, Review, Unboxing
AIR JORDAN 3 ”BLACK CEMENT” REVIEW / HISTORY
Jordan 3 Reimagined ”White Cement” Review & Comparison 1988 1994 2001 2003 2011 2023
23 Facts About The AIR JORDAN 3 ’BLACK CEMENT’!
A Review and Comparison of The Air Jordan 3 Black Cement (1994 vs 2001 vs 2011 vs 2018)
2018 Air Jordan Black Cement 3! Review & Comparison 1988, 1994, 2001, 2008 & 2011 OG & Retros
How this shoe saved Nike? Air Jordan 3
https://crepprotect.com/blogs/crepdaily/history-of-the-air-jordan-3
A homage to the shoe that saved the Jordan brand
Introduction:
The year is 1988. Ascending up and down the hardwoods was a young Michael Jordan entering his triennial period with the Chicago Bulls. The month is February, the commencing of what had been the 5th signature All-Star Slam Dunk contest, with Atlanta Hawks starboy Dominique Wilkins motioning his periphery. Transitions are smooth, and the slick flick of the wrist prepares his famous three-throwline dunk, which leads him to an astonished victory. And on his feet, a pair of Jordan 3s that aided his 50-point perennial reign.
Legendary in namesake and offering a new lane for court design, the Jordan 3 was way ahead of its time in 1988. Revered for its state-of-the-art design that not only served comfort on the courts but became a larger franchise amongst sneaker buffs.
Standing loud and proud as an emblem of the Jordan lineage 35 years later, we briefly look back at the undeniable history of the Air Jordan 3. So sit back and relax as there’s a lot to learn about the shoe that saved the Jordan brand.
2 years retrospect from the golden era of basketball (1987) had proven a challenging time for the Beaverton brand. With Peter Moore stepping away from the court-inspired design to focus on more performance-induced fits with Van Grack and adidas meant that the reins were handed to a young designer at the time, Tinker Hatfield. Following the success of the Air Max 1 and the Air Trainer 1, the Oregon-based designer had now been given the biggest projects of them all – creating an Air Jordan 3 sneaker that would stand the test of time.
Already 6 months behind its production scheduling and with a discerning Michael Jordan who was looking to terminate his renewal with Nike, meant that Tinker Hatfield had to look at other ways to improve the brand’s functionality.
Design Process:
Starting with the uppers, Hatfield utilised a very contemporary (at the time) mid-cut profile for the court shoe, with the Jordan 3 becoming the first-ever basketball shoe to feature this design. Fine-grain leather was replaced with tumbled leather which offered a more worn-out look compared to its earliest predecessors.
Swooshing was substituted with a ‘NIKE AIR’ wordmark gilded to the heel and a grey hide-like elephant print added an all-new modern aesthetic to the lace chamber and lower laterals. Below the midsole contained a high-impact contoured Polyurethane foot frame that was paired with Hatfield’s innovative full-length Air technology that delivered cushioning from forefoot to heel.
Another first for the Jordan label was Hatfield’s creation of the Jumpman logo that took creative nods from a 1984 image (shot by Jacobus Rentmeester) of Michael Jordan jumping in the air for a dunk. Little did he know that it would later become the emblem for many iterations to come as well as headlining on all of the brand’s sporting apparel. With Michael Jordan’s silhouette now becoming the forefront of the brand, he agreed to renew his contract with Nike.
Over the years, the Jordan 3’s had created generational hype, earning its stripes through a range of lucrative endorsements with those such as Spike Lee, who recreates his outlandish Jordan- obsessed character Mars Blackmon, who he played in his film ‘She’s gotta have it’. He continued to be the face of the Jordan ads for 4 years after the Jordan 3’s release, boasting catchy headlines including ‘It’s gotta be the shoes’.
Enlisting a range of heritage-defining colourways throughout its lineage, let’s look back at some of the most legendary Jordan 3 iterations of all time.
Air Jordan 3 ‘White Cement’ (1988)
Jordan 3 ’White Cement Reimagined’ Image Courtesy of @iamtcii
Retros: 1994, 2003, 2011, 2013, 2018, 2023 (Reimagined version)
The Jordan 3 ‘White Cement’ has attained court-grail status ever since its early on-court appearance in 1987. Its smooth leather, minimalistic white colourways and elephant-printed overlays served the canvas for on-court greatness.
Air Jordan 3 ‘Black Cement’ (1988)
Jordan 3 ’Black Cement’ image courtesy of @star_style01 via Instagram
Retros: 1994, 2001, 2008, 2011,2018
Another one of Tinker Hatfield’s masterpieces that has generated sneaker fandom. The ‘Black Cement’ was most famously spotted on the feet of Jordan during the 1988 Slam Dunk Contest.
Air Jordan 3 ‘Fire Red’ (1988)
Retros: 2007,2013,2022
The Air Jordan 3 ‘Fire Red’ was yet another OG colourway that graced MJ’s feet throughout the 1988 playoffs. Mimicking its muse were the 2007 and 2013 retros which saw the OG Nike Air logos swapped for the Jumpman branding on the heel. Its 2022 version followed its OG tooling with the ‘Nike Air’ branding logo on the heel restored.
Air Jordan 3 ‘True Blue’ (1988)
Image Courtesy of End Clothing Website
Retros: 2001, 2007, 2011, 2016
Tinker Hatfield concluded his OG lineup of releases with the ‘True Blue’ iteration. This shoe was not worn by Jordan throughout his 13-season stint with the Bulls but was seen plenty of times on his feet during his career at the Washington Wizards. Its 2016 retro version also saw the return of the ‘Nike Air’ branding heel, one that was replaced with Jumpman branding on its 2001, 2007 and 2011 versions.
The Impact Of The III
In 1988 the Air Jordan III was first made available for purchase. It was originally available for a retail price of $100.00. The Air Jordan III first received a retro release in 1994. To this day it is constantly being rereleased and presented in new colorways. The III introduced so many iconic elements to the franchise and it helped to shape what the Jordan Brand is today.
Michael Jordan accomplished some amazing things while wearing the III during the 1987-1988 season:
- NBA All-Star Game Appearance
- NBA All-Star Game MVP
- NBA Slam-Dunk Contest Title
- NBA Steal Champion
- NBA Scoring Champion
- NBA Defensive Player of the Year
- NBA Most Valuable Player
Air Jordan 3
While laced up in the Air Jordan 3, the 1987-88 season was one of the greatest seasons of Michael Jordan’s careers despite not winning an NBA Championship. In this season, Michael led the NBA in steals, took home Defensive Player of the Year, was the league’s leading scorer, defended his NBA Dunk Contest title, won NBA All-Star Game MVP, and won his first NBA MVP award. On the NBA court he wore three of the four original color ways of the Jordan 3, but it wouldn’t be until he suited up with the Washington Wizards that he would wear the True Blue colorway of the Retro Jordan 3 in an NBA game.
Michael Jordan wearing Black Cement Air Jordan 3 (III) retrospective
RANKING Air Jordan 3 ORIGINAL 1988 Sneaker Collection
The Air Jordan 3, released in 1988, is not only an iconic sneaker but also widely regarded as the best sneaker of all time. With its groundbreaking design, innovative technology, and cultural impact, the Air Jordan 3 continues to captivate sneaker enthusiasts and define sneaker culture even today. In this debate, I will present a compelling argument for why the Air Jordan 3 deserves the title of the best sneaker of all time.
First and foremost, the Air Jordan 3 revolutionized sneaker design. Designed by the legendary Tinker Hatfield, the AJ3 was the first Air Jordan model to feature visible air cushioning in the heel, thanks to the introduction of the famous Air-Sole unit. This innovation not only provided superior cushioning and support but also set a new standard for performance footwear. The impact of this technology is still felt in sneakers today, demonstrating the lasting influence of the Air Jordan 3.
Furthermore, the AJ3 introduced several design elements that have become iconic and synonymous with the Air Jordan brand. The most notable feature is the elephant print, which adorned the toe and heel of the shoe. This distinctive pattern added a unique touch to the design and set the Air Jordan 3 apart from its predecessors. Additionally, the Jumpman logo, originally introduced on the AJ3, has become one of the most recognizable symbols in sneaker history. These design elements have since become staples of the Air Jordan line and have been imitated by countless other brands.
In terms of cultural impact, the Air Jordan 3 played a pivotal role in establishing Michael Jordan’s legacy as a cultural and athletic icon. The AJ3 was released at a time when Jordan was at the height of his career, having won his first NBA MVP award and scoring title in the previous year. The iconic ’88 Dunk Contest, where Jordan famously took flight from the free-throw line in his AJ3s, further solidified his status as a basketball legend. The Air Jordan 3 became a symbol of excellence and aspiration, capturing the imagination of fans worldwide and elevating sneaker culture to new heights.
Moreover, the Air Jordan 3 transcended its intended purpose as a basketball shoe and became a fashion statement. The AJ3’s sleek silhouette and bold colorways made it a sought-after item not only for basketball players but also for fashion enthusiasts. It bridged the gap between sportswear and high fashion, paving the way for sneakers to become a mainstream fashion trend. Even today, the Air Jordan 3 remains a coveted sneaker for collectors and fashion-forward individuals, a testament to its timeless appeal.
In conclusion, the Air Jordan 3 undeniably deserves the title of the best sneaker of all time. Its groundbreaking design, innovative technology, and cultural impact set it apart from other sneakers. The AJ3’s influence can still be seen in the sneaker industry today, making it a true icon. Whether on the court or on the streets, the Air Jordan 3 continues to captivate and inspire sneaker enthusiasts around the world, solidifying its place in sneaker history.
Stay up to date with all upcoming Air Jordan releases from our Air Jordan Release Dates page. Be sure to follow us on Twitter and Instagram.
https://www.highsnobiety.com/p/air-jordan-3-guide/
The Complete History of the Nike Air Jordan 3
Drew Hammell, aka @nikestories, takes us through the true stories behind Nike’s Jordan Brand and its catalog of seminal silhouettes. This time, he covers the history of the Air Jordan 3.
The shoe that saved the brand.
One of the most popular Air Jordan models ever, the Air Jordan 3 set a new standard in fashion and tech for Nike’s Michael Jordan-branded sneakers. Like the Air Jordan 2, the Air Jordan 3 was a mix of sophistication and style.
Once again, the sneaker didn’t feature a large Swoosh along the side. Instead, there was only the Nike Air logo on the back, along with three key new elements: the new Jumpman logo on the tongue, gray elephant hide-like print on the upper, and a visible Air unit in the heel. The shoe also came with the same hefty $100 price tag as the Air Jordan 2. This model would live up to the hype, and then some.
At Nike in 1987, however, there was trouble in paradise. Peter Moore, designer of the first two Air Jordan silhouettes, and Nike marketing VP Rob Strasser both left the company within a week of each other and started their own brand Van Grack. This made things complicated for Nike and slowed down the Air Jordan 3 production timeline. On top of that, Jordan’s initial contract with the brand was coming up for renewal.
Moore and Strasser were trying to woo Jordan away, telling him he could create his own empire with them instead of relying on Nike.
Happily for Nike, a young designer by the name of Tinker Hatfield had recently entered the picture. The former University of Oregon pole vaulter and architecture major had already enjoyed a couple of early hits with the Swoosh, the Air Max 1 running shoe and the Air Trainer 1. Both featured revolutionary designs, their success helping Hatfield to land the Air Jordan 3 gig.
“It was six months behind schedule by the time it was given to me,” recalled Hatfield in the documentary series Abstract: The Art of Design. ”So it had to be another hurry up, no sleep for weeks and months, traveling back and forth to Asia with all the developers and getting a prototype in.”
Hatfield genuinely wanted to hear what athletes had to say about the sneakers they were wearing, a trait he likely picked up from his former Oregon coach and Nike co-founder, Bill Bowerman. Hatfield spoke to Jordan about what the Chicago Bulls star was looking for in a shoe: something with a mid-cut height instead of the super-high shoes everyone else was wearing; something comfortable that broke right in with soft, supple leather; something with flash and sophistication.
Hatfield listened, and when presentation time arrived, he was ready.
But the presentation itself wasn’t so straightforward. Hatfield and Nike president and co-founder Phil Knight flew to California to present the new shoe to the player and his family. Jordan, however, was four hours late for the meeting because he was out playing golf with Strasser and Moore.
When he finally arrived, he appeared to be going through the motions. Had Jordan’s head been turned by the former Nike guys? Knight handed the meeting to Hatfield, who started asking the player if he remembered his demands from their earlier conversation. The star man started to soften as they spoke, and when Hatfield removed a shroud from the prototype model, Jordan loved it.
It was exactly what he’d been looking for. The sleek style, the mid-cut height, the soft full-grain leather, the elephant print, and — most exciting of all — his own logo on the tongue. The Jumpman had been inspired by a famous 1984 image of Jordan leaping through the air for a dunk. Its positioning front and center told Jordan that he was at the forefront of the brand. He renewed his deal with Nike.
Most sneakerheads recall Jordan first wearing the Air Jordan 3 during the 1988 NBA All-Star Game. However, he sporadically wore the ”White Cement” model as early as November 1987 in several games.
Jordan sported Air Jordan 3s at All-Star Weekend in Chicago on his way to a second straight Slam Dunk Contest win with his signature foul-line dunk. He also wore the ”Black Cement” pair in the actual All-Star Game. In front of 18,403 fans, Jordan dazzled his home crowd with 40 points, eight rebounds, three assists, four steals, and four blocks, taking the MVP gong. It was the only time all season that Jordan wore the black colorway in a game.
Best Of Michael Jordan ‘88 All-Star MVP | The Jordan Vault
To promote the new shoe, there were hugely influential Air Jordan 3 commercials featuring a young Spike Lee in the role of Mars Blackmon. Lee first played the character in his 1986 movie She’s Gotta Have It. Blackmon, a nerdy, sneaker-obsessed loudmouth, accompanied Jordan for four years in TV spots and print ads. The Wieden+Kennedy ads were a huge hit, sparking catchphrases such as “It’s gotta be the shoes” and one of Jordan’s nicknames, “Money.” There was also a two-page ad in the 1988 Sports Illustrated Swimsuit Issue showcasing Jordan and Blackmon.
Between Jordan’s stellar All-Star Weekend, the commercials, and the fact he wouldn’t rock the black version again, an iconic shoe was born.
The ”White Cement” and ”Black Cement” colorways came out in January 1988. Sporting the white version for the rest of the season, Jordan switched over to the “Fire Red” colorway for the 1988 Playoffs and the start of the 1988-89 season. A fourth colorway, “True Blue,” wasn’t worn by Jordan in an NBA game until 2001, when he donned a retro version while playing for the Washington Wizards. He did wear the OGs in a 1988 NBA All-Stars vs. Team USA exhibition game, however.
Over the years, the Air Jordan 3 has been retroed a dizzying number of times, with the classic ”White Cement” and ”Black Cement” colorways remaining the most popular. The ”White Cement” version was re-released in 1994, 2003, 2011, 2013, and 2018, while the ”Black Cement” model came back in 1994, 2001, 2008, 2011, and 2018.
In 2001, Jordan Brand also brought back the “True Blue” and released the first non-OG colorway, ”Mocha,” switching out the Nike Air logo on the heel for a Jumpman Air logo on both. The Jumpman heel was also present on the 2011 ”White Cement” and ”Black Cement” retros.
The “Fire Red” model didn’t get a retro until 2007. That year also saw the arrival of new colorways “Pure Money,” “Black Cat,” and “Do the Right Thing.” The next few years were fairly quiet for the Air Jordan 3, with the “True Blue” returning again in 2009 and the “25th Anniversary” and “Doernbecher” models following in 2010 before a splurge of retros and new colors in 2011.
The Air Jordan 3 returned again in 2013 with a retro of the ”White Cement” (featuring the OG Nike Air logo back on the heel). Jordan Brand also brought back the “Fire Red” and the “Doernbecher” alongside yet more new colorways.
In 2014, Jordan Brand partnered with SoleFly to drop the friends-and-family “Lotto” Air Jordan 3, and in 2017, atmos dropped both a safari-print Air Jordan 3 and Jordan 3-inspired Air Max 1 for Air Max Day.
Last year’s ”Black Cement” retro, like the 2013 ”White Cement” retro, restored the original Nike Air logo to the heel for the first time since 2001 and featured leather and elephant print closer to the 1988 OG. A special commemorative clear-soled “Free Throw Line” ”White Cement” retro also appeared in February, honoring Jordan’s dunk at the 1988 Slam Dunk Contest. The “Tinker NRG” version of the Air Jordan 3, again released in 2018, added a side Swoosh to the upper as a nod to one of Hatfield’s early sketches.
The Air Jordan 3 represented many firsts for Jordan and Nike. It was the first sneaker with to carry the Jumpman logo and was the first of many shoes Hatfield designed for His Airness. The 1987-88 season was Jordan’s first playing alongside crucial teammates Scottie Pippen and Horace Grant, and was Phil Jackson’s first year coaching at the Bulls (albeit as an assistant).
Jordan also earned his first MVP and won Defensive Player of the Year in the Air Jordan 3s. Jordan’s legacy began the minute he first stepped on an NBA court as a rookie, but by that fourth year, he had started dominating games as never before. The footwear he wore only added to the image of an icon entering his prime. The Bulls fell in the conference semifinals of the 1988 NBA Playoffs, but the image of Jordan in those white and gray elephant print sneakers throughout the season remains indelible.
Notable Nike Air Jordan 3 Releases
OG 1988 Air Jordan 3
Nike Air Jordan 3 ”Black Cement”
Nike Air Jordan 3 ”White Cement”
Air Jordan 3 Retros
Nike Air Jordan 3 ”White Cement” (1994, 2003, 2011, 2013, 2018)
Nike Air Jordan 3 ”Black Cement” (1994, 2001, 2008, 2011, 2018, 2024)
https://wwd.com/footwear-news/sneaker-news/air-jordan-3-history-1237702972/
TOP 10 Air Jordan 3 Colorways For All You Sneakerheads!!!
How the Air Jordan 3 Saved Nike
